6-Step Cannabis Sales Training Methodology

Cannabis Sales Training courses written by MJ Hybrid Solutions employ concise and targeted online techniques to maximize the confidence and success of cannabis retail sales professionals. Through step by step training, your team learns the importance of focusing on people, rather than product, and how to build a relationship of trust and loyalty with customers. Active listening tools, asking the right questions, knowing the product, and guiding customers to the best solution for their specific needs encourages informed purchasing decisions, satisfied customers, retention, and referrals.

1 People Are Your Product
2 Listening FOR
3 Closing the Loop
4 Up-selling Compassionately
5 Resistance / Pushback
6 Retention / Referrals
People Are Your Product

Lesson 1: People Are Your Product

This Cannabis Sales Training module starts off the 6-step MJ Hybrid Sales Methodology. Your team will learn the importance of focusing on people more than your products to be successful. With a role play of what not to do this module is a great starter for employees to really understand how to interact and put customers first.

Lesson 1: People Are Your Product
Listening FOR

Lesson 2: Listening FOR

This module continues from lesson 1 and focuses on how to organically engage in conversation with your customer by asking the right questions. Employees will learn the Listening FOR technique to help build genuine relationships with customers and gain trust and loyalty.

Lesson 2: Listening FOR
Closing the Loop

Lesson 3: Closing the Loop

This module focuses on taking what was learned in module 1 and 2 and closing the loop with customers. Employees will learn how important it is to focus on your customers by asking the right questions and listening to them so they can guide
customers to the best product based on their needs.

Lesson 3: Closing the Loop
Up-selling Compassionately

Lesson 4: Up-selling Compassionately

This module focuses on upselling. Employees will learn that upselling is not a bad thing and when done correctly can benefit the customer. When you look at
upselling as a good thing, it becomes easy and natural to do.

Lesson 4: Up-selling Compassionately
Resistance / Pushback

Lesson 5: Resistance / Pushback

This module focuses on upselling. Employees will learn that upselling is not a bad thing and when done correctly can benefit the customer. When you look at
upselling as a good thing, it becomes easy and natural to do.

Lesson 5: Resistance / Pushback
Retention / Referrals

Lesson 6: Retention / Referrals

This module focuses on retention and referrals. Employees will learn how retention and referrals are a key part of their business and will learn key points and
examples of how to ask for referrals and ensure that customers will return.

Lesson 6: Retention / Referrals

View a Cannabis Sales Training Sample Course!

Click the button below for a sneak peak of our 1st course in our 6-Step Cannabis Sales Training Methodology Series library – People Are Your Product. 

Keep in mind that My Dispensary Training, and parent company, Dupont Learning, can create self-paced e-learning on any Cannabis Education course you need!

Additional Cannabis Sales Training Courses

Written by MJ Hybrid Solutions. Ideal for dispensaries looking for additional sales training courses in the cannabis space. Modules included in this series are listed below.

The Why vs The What

In this Cannabis Sales Training module, employees will learn how to create value in the products your store carries. This training explains the importance of understanding why you carry a product versus just knowing what product you carry and how to explain the why to your customers.

Getting Personal with Medical Patients

This module is designed to help employees ask the right questions in order to get your medical patients to open up about their condition to ensure they are getting the best product for their needs.

Rapport and Mirroring

This Cannabis Sales Training module focuses on how to build rapport with the customer and find commonality to build trust and help meet the needs of the consumer.

The Customer Experience

This module focuses on the ultimate customer experience. Employees will learn what the customer experience means and what they can do to ensure they are providing the best experience for each and every customer.

Cannabis Sales Training - Service is Selling

This module helps employees understand the difference between sales and customer service as well as how they go hand in hand to provide the best experience for customers while getting results.

Effective Communication

Effective communication is essential for all employees. Your employees will learn how to empower customers through communicating effectively. Learning how to impart information to your customers empowers them with confidence to make informed purchasing decisions.

Cannabis Sales Training - Active Communication

Effective communication is essential for all employees. Your employees will learn how to empower customers through communicating effectively. Learning how to impart information to your customers empowers them with confidence to make informed purchasing decisions.

Selling with Confidence

This module provides tips and ways to help your staff be confident in their role as a cannabis retail sales professionals.

Time Management

Employees will learn the tools of managing time to ensure they are still giving great customer service even when your store is experiencing a ton of traffic.

Selling the Solution, Not the Problem

This Cannabis Sales Training module focuses on how to sell the solution to your customers’ needs versus just selling the product. This ensures your customers leave feeling confident in their purchase.

Dealing with Difficult Customers

This module discusses the types of difficult customers and how to best handle them. It is important to know how to react and deal with difficult situations to ensure you create a positive experience for everyone.

Cannabis Sales Training - Avoid Liability

This module helps employees learn how to avoid liability by understanding their customers, know the products they carry, and understanding the rules.

Knowing Your Customer

In this Cannabis Sales Training module, employees learn how to ask certain questions to know if their customer is an experienced cannabis user or new to trying cannabis and how to make them feel comfortable in the store.

Get started with Cannabis Sales Training

We would love to hear about your dispensary sales training needs! Contact us to learn more on how we can help your dispensary start it’s own online training academy.